People often ask me “is social media relevant in B2B sales?” The answer is absolutely YES! People buy from people they 1. know 2. like and 3. trust…that’s Sales 101. Social media makes it possible for salespeople to listen, learn and communicate with potential buyers like never before. It’s never been faster or easier for salespeople to build relationships and earn trust.
These three stats give a strong answer to the B2B social selling question:
- IBM saw a 400% increase in sales in a recent social selling pilot project.
- Companies that blog generate 67% more leads than their non-blogging peers.
- Companies that Tweet generate 2x more leads.
The infographic below was produced by InsideView. It’s well worth a look.