At the outset of the year, the tablet hype was still focused almost entirely on the consumer. The iPad’s smartphone-like fun and form factors made it pretty easy to ignore potential business applications for the device. Like many, I initially purchased an iPad to satisfy a gadget addiction, only to find it incredibly useful for applications other than Angry Birds and Netflix.
In hindsight, the rise of the corporate tablet wasn’t surprising. Just watch a 1-on-1 customer presentation become a customer conversation and you’ll understand its power. Many of us didn’t realize we had laptop problems that needed solving.
What’s interesting, however, is that many execs still aren’t taking notice. They continue to ask why tablets matter for the enterprise?
Over 40% of tablets were already being used for business applications in mid-2011, according to a survey conducted by FunnelBoard. That’s a large slice of a rapidly expanding pie.
Gartner forecasted worldwide tablet sales of 63.6 million units for the past year – a 261.4% increase from 17.6 million units in 2010. Tablet sales are expected to reach 326.3 million units by the end of 2015. Furthermore, the combined sales of smartphones and tablets will exceed PC sales by 44% in 2011, with the installed base of mobile computing devices surpassing total installed base of all PC systems in 2014.
Here are the 5 biggest reasons why tablets matter:
- Productivity. Tablets drive productivity, as demonstrated by the 28% efficiency increase in field service efficacy (see Venture Beat).
- Accessibility. Tablets make intelligence, reports, knowledge sharing and collaboration tools universally accessible. Applications that suffered by being chained to laptops, became truly useful when the lug-around-open-boot-load-wait-use paradigm shattered.
- Mobility. 75% of workers have some mobility associated with their jobs. They need information that travels with them (see Venture Beat).
- Adoption trends. Over 70% percent of corporate sales forces will be using tablets by the end of 2012, according to a FunnelBoard survey. There is a reason for this – they help close deals.
- Consumerization of enterprise technology. Tablet adoption is already at 11% of consumers in the United States and growing quickly. Following the general trend towards the consumerization of enterprise technology, expect your employees to demand them in the near future. If your employees are knowledge workers or in technology-related businesses, they’re probably making noise already (see Online Marketing).
At the office, tablets are being used to access data, collaborate and automate processes. But this technology is not just for office workers (remember when Blackberrys were just for executives?). Tablets are showing up in front-line applications like retail sales, equipment maintenance, meter reading, proof of service, inventory management and telematics. Just this week, I met with a company developing a promising solution that would put tablets in the hands of automotive mechanics on a massive scale.
In a recent report, the Gartner group identified the following as the top 10 business applications for tablets for 2011:
- Sales automation system, sales presentations, and ordering systems
- Business intelligence: analytical and performance applications
- Collaboration applications for meetings
- File utilities for sharing
- Document distribution
- General corporate/government enterprise applications
- Medical support system
- Hosted virtual desktop agents
- Social networking applications with intelligent business insight
- Board books
How do you see tablets being used in 2012? Are you considering a tablet roll-out for your business? While tablets won’t make sense for everyone, understanding the impact of tablet is a must for every executive.
Let me know what you think.
Sources and further reading: http://www.androidauthority.com/tablets-potential-corporate-use-sales-326-million-2016-33928/ http://blog.onlinemarketingconnect.com/hubspot/2011/10/30-new-tablet-usage-stats-marketers-should-know-infographic/ http://venturebeat.com/2011/10/21/how-the-enterprise-is-adopting-tablets-infographic/