Chances are you are already using LinkedIn to gather intelligence on your network and customers. That is probably how you found my blog. Almost everyone who uses social media understands the benefit of professional network visibility. It is no surprise that “Linking In” after a meeting is SOP in many industries.
But are sales people getting the full benefit of using LinkedIn? No, according to 43 business leaders that I surveyed. Amazingly, LinkedIn is used for sales call preparation by barely 50% of business development professionals across industries.
In light of this surprising finding, I will dedicate a number of posts over the coming weeks to network intelligence gathering. Please feel free to contribute. I am by no means the authority on social media and welcome your input!
Whether you are a salesperson, consultant, business founder, lawyer or developer, you cannot afford to ignore this source of customer and competitive intelligence. Using LinkedIn effectively is critical to staying ahead of your competitors.
I hope these posts will be helpful to anyone who has recently jumped into social business development or is considering doing so.